Marketing Showcase · Prepared for

NOMU
Big Flavour.
Easy Nights.

A complete growth plan for Jersey's Asian-fusion kitchen on Bath Street, St Helier. Explore the ad campaign, the SEO & social report, and a ready-to-run paid media plan.

View the campaign Boost plan
Asian Fusion · No Fuss Bath Street · St Helier Stick + Bowl · Gyoza · Ramen Craveable · Sharp · Modern
The Brand

Why NOMU wins

Editorial food photography, warm urban energy and confident, craveable Korean-Japanese fusion.

01

Craveable food

Glossy ribs, hand-rolled gimbap, rich tonkotsu ramen — the food is the hero, shot warm and appetising.

02

Own the colour

Orange + black + cream is instantly recognisable — on the feed, the menu and the window.

03

Big flavour, no fuss

"Asian fusion, no fuss" speaks to everyone who wants great food without the formality.

04

Local & social

Bath Street, St Helier — a prime spot for locals, workers and evening crowds on Jersey.

The Campaign

Ad concepts, ready to run

Nine art-directed creatives from real NOMU dishes. Rate each — your feedback decides which we boost.

Grow with Meta Ads

Boost on Meta Ads

How to reach half of Jersey with a small budget.

£100/mo

Reach ~50,000 people

A Boost for roughly £100 a month shows your post to around 50,000 people on Jersey — that's about half the island.

1-3

Boost your best images

Pick the 1-3 creatives you rated highest and boost those. Don't spend on weak creative — your favourites are your winners.

Easy

Simplest small-budget reach

Boosting is the easiest way to get in front of new people with a small budget and promote the brand fast.

30%

Cheaper on desktop

Buy boosts from a desktop browser — not the iPhone/iPad app. Apple takes a 30% commission on in-app purchases, so desktop is ~30% cheaper.

💻 Pro tip: Always boost your posts and ads from a desktop browser. On iPhone/iPad, Apple charges a 30% commission on in-app purchases — so you pay roughly 30% more. Same campaign, same reach, cheaper on desktop.
The Report

SEO & Social Media analysis

Where NOMU should focus for local discovery and social reach.

SEO & Local Discovery Solid

  • Google Business Profile — category "Asian fusion / Korean restaurant", add menu, photos and a booking link.
  • Keywords to own: "asian fusion jersey", "sushi st helier", "korean bbq jersey", "ramen jersey", "gyoza st helier".
  • Reputation: reply to every review warmly — reviews fuel local SEO and booking trust.
  • Content: a menu page per signature dish (gyoza, ramen, sticky ribs) so Google can rank each.

Social Media Opportunity

  • Hero format: 4:5 food-first ads with orange/black/cream brand blocks.
  • Instagram/Facebook: Reels of food being made and plated — 2-3 per week.
  • Best hooks: sticky ribs gloss, gyoza steam, ramen broth, "no fuss" energy.
  • UGC: repost guest plates, tag Bath Street on every post, run a "biggest flavour" comment prompt.

What to fix Watch

  • One booking CTA — phone vs. online, decide one and use it everywhere.
  • Short vertical video of food arriving — the biggest missing asset.
  • Consistent hours across Google, website and delivery apps.
  • Menu updates — keep the digital menu in sync with the seasonal specials.
The Plan

90-day paid media plan

A staged Meta Ads plan starting with your top-rated creatives, then scaling what wins.

£100
Boost · week 1
Your 1-3 top creatives
£250
Weeks 1-4
Local + visitor reach
£500
Weeks 5-12
Scale what converts
£850
Total · 90 days
≈ £9-10/day avg
PhaseGoalAudienceBudgetKPI
1 · SparkAwareness + engagementSt Helier locals, 5km radius£100 / wk 1Reach, saves, shares
2 · IgniteOrders + visitsFoodies, workers, visitors£250 / wks 1-4CTA clicks, calls
3 · ScaleRepeat + ordersRetarget + lookalikes£500 / wks 5-12ROAS, cost/order